When was the last time you actually read a TLDR? Yeah, me neither.

I’m a strategist who believes in keeping it short, sharp, and impossible to ignore. In a world drowning in content, Shakespeare had it right: “Brevity is the soul of wit.”

My roots are in arts & culture admin, but storytelling has always been my thing—crafting messages that don’t just sound good but stick. Think of a book, a film, or a piece of art that lingers in your mind long after. That’s the kind of impact I aim for.

Because life’s too short to blend in.